Launched Future Is Voting campaign and social strategy for grassroots voter nonprofit HeadCount. Our campaign went hi-tech to lo-fi: Giphy stickers, website, PSA film, sponsored tour to Anderson.Paak-approved merch. The PSA garnered $8mm in donated media to reach 21mm people and picked up a Shorty. Selected press: NYT, Billboard, Fast Co, Refinery 29, Buzzfeed, CNN, Jimmy Fallon, Ellen, and Seth Meyers. PSA Director: Matt Sukkar