Love What You Love

A campaign celebrating those that boldly shake off the “shoulds” of life to fully embrace the things they actually love. From sipping an ice cold Diet Coke… to vigorously dance skating home from work. We launched the global platform with film, social, and OOH to invite Diet Coke drinkers to get back in touch with what they love without giving a damn what anyone else might think. Directed by Calmatic.