@Nike Global Rebrand

Lead the relaunch of the @Nike platform, guiding creative teams while working closely with the brand to curate and create engaging content, build an overarching social strategy, and drive in-app storytelling and experiences. The resulting series of inspiring, human stories make untouchable, world-class athletes accessible to 120mm+ followers, as well as a growing Gen Z audience. Below are some of the intimate stories of top-tier and everyday athletes alike from around the globe.