Back to Starbucks

Despite being one of the world’s most iconic brands, the Starbucks experience had grown stale. In 2025, it was time for the company to return to its roots: A neighborhood coffee house inspired by Italy. A place for human connection. A place all about premium drinks hand-crafted by baristas.

So we launched during Super Bowl LIX with a rebrand that looks and feels as highly crafted as a Starbucks Cortado. Shooting entirely on 35 mm film, creating an impressionistic collage of baristas at work. Using the moment to signal a new era of Starbucks - formally re-introducing the brand to the world as “The Starbucks Coffee Company.” Directed by Nicolás Méndez, Stills by: Victoria Stevens, Jeremy Leibman, and Chelsea Kyle.