The Future is Voting

Only 46% of eligible Gen Z voters turned out in 2016. The voter registration nonprofit HeadCount wanted to close the gap, but had trouble reaching a younger audience. For the midterms, we launched a grassroots rebrand aimed at first-time voters, The Future Is Voting. The campaign ranged from hi-tech to lo-fi: Giphy stickers, registration site, a touring fest to Anderson.Paak-approved merch. The campaign garnered $8mm in donated media to reach 21mm people and picked up a Shorty.

Selected Press

Billboard, Rolling Stone, NYT, Forbes, Fast Co, Refinery 29, Buzzfeed, CNN, Adweek, Ellen, Ariana Grande, Jimmy Fallon, Stephen Colbert, Seth Meyers, Marie Claire, People, and Today

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