Watch Together
To launch Facebook Watch, our campaign had to go further than show teasers— we created vibrant communities around fans. We built each show’s world soup to nuts— showmark, promos, title sequence, daily content, and probably over 1,000 GIFs, no joke. Below is just a sample from Ball In The Family, Kerry Washington’s Five Points, and Loosely Exactly Nicole. It’s a lot. Ask me about it.
Ball in the Family
From the producers of KUWTK brings you a study of the Ball family, America’s other other first family.
With 1.6 million followers and counting, it's one of Facebook's most watched shows. So to make a big splash for the season premiere, we gave both the fans and haters what they wanted: an exclusive music video for an all-new track written by Lonzo Ball, starring his entire family (including Noni!). Hate it or love it, the video garnered +4mm organic views.
Five Points
Kerry Washington’s drama was the first scripted show to launch on Facebook Watch. The show traces the aftermath of a traumatic event rippling through a high school. To complement the narrative, we created a robust world on-platform to give fans a peek into the character’s lives— from Finsta accounts to SMS teaser content.
*Loosely Exactly Nicole
Nicole Byer is determined to get her break in Hollywood and isn't afraid of a little shameless self-promotion to get there. For the season premiere, we gave her the campaign she'd create for herself starring herself in pretty much every role ever, including Law & Order and Real Housewives.
