Everyday Awesome
Like a fish noticing surrounding water, most people aren’t thinking about their cable or internet when it’s working. We set out to build a bit of brand love during Super Bowl LI with a playful look into all the ways Xfinity makes whatever you're into even more awesome—whether it’s Minions, NASCAR, or YouTube videos of cowboys doing the Nae Nae. Directed by the Malloys.
X1 Gon’ Give It to Ya
As an extension of the campaign, we made a series of films highlighting the ways the X1 makes movie night, faking sick, and watching the game even more awesome. Unsurprisingly, the new audio sting got a fair amount of love on Twitter.